A team from Ghent. Engineers and growers.
Founded in 2017 from research led by Prof. Kathy Steppe and Dirk De Pauw, "pioneer in early software development for growers".
Since then, we have been in continuous development to understand plants ever more deeply.
We measure directly from the plant, objective feedback, straight from the crop.
We don't overwhelm growers and their advisors with data. Instead, we help translate measurements into concrete action points.
We work closely with research centres and partners such as Inagro, Delphy and UGent. This way, we keep innovating and translating scientific insights into concrete applications for growers.
Direct contact. Direct plant data. Short lines and clear follow-up, that is what drives our team every day.
Three steps. One journey. No more blind spots.
Accurate measurements on the stem, without damaging the plant. Stem diameter is measured to 1μm accuracy. Sap flow measures direct transpiration in g/hour.
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Our agronomists monitor your data daily, providing clear analyses of water balance and growth, rapid communication for adjustments, and continuous data quality control.
We work with growers and their teams to translate data into concrete action points.
Honest about yield
Ask them of yourself. Then run the numbers on your own potential.
Honest about yield
Your climate computer steers on what you set, and it already processes an enormous amount of data from the environmental sensors in your greenhouse — temperature, humidity, CO₂ and light. But it cannot feel how your crop is really doing today. The plant tells you that itself, through sap flow and stem diameter. What we do, together with your team: we place those plant signals alongside all the climate data your computer already collects. That gives you a fuller picture, so you can act earlier and more precisely. The decision always stays yours.
Honest about yield
A dashboard full of figures changes nothing as long as you do not know which ones matter. Data without interpretation is noise. What we do instead: translate plant activity into the handful of decisions that genuinely make a difference — together with your team, in your crop.
Honest about yield
Nobody can predict exactly how much additional yield is attributable to one single thing — variety, strategy, weather and daily choices all play a part. What we do instead: show you what is possible, and work with your team on energy efficiency, yield and quality as the new standard.
An honest, indicative estimate in one minute, based on your own figures.
Before you decide
You already have sensors, a climate computer, an advisor. Here is why growers add plant data anyway, and what we are not for.
“I already have enough dashboards.”
“Does one plant tell me anything about my whole greenhouse?”
“Who reads that data for me?”
“Does it outweigh what it costs?”
* Average improvement of 2% across three items: yield in kg/m², crop losses and energy use per hectare. Indicative calculation based on your own figures, no guarantee of results or payback time.
What 2GROW is not for
We do not run your greenhouse autonomously — the systems we connect to do that, and we deliver the plant signal you can trust them with. We do not replace your own eye in the crop. And we are not a cheap climate sensor: we measure the plant itself, to within less than one micrometre.
These counters come from real greenhouses. Want to know what those growers make of it — hear it from them, in their own words.
We were inclined to adjust further because we couldn’t see any difference visually yet. But the sensor data already gave us confidence that we were on the right track. A few days later, we saw that confirmed in the plants. That truly underlines the added value of 2GROW for us.
Marc
The Valley · Tomato cultivation
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From Flanders to far beyond the borders. 200 active growers we monitor today.
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